Large and well-known companies and brands gained their fame due to the quality of the product and effective marketing. You can not become successful without PR, so you should take yourself as a brand, that is, to become a brand and learn how to sell it.
As practice shows, women are often left without deserved promotions and awards. This is due to the fact that they can be seen, but only not heard. So it turns out that marketing is not all right. In this article we will look at a few tips for creating a successful personal brand from a well-known specialist in training Lois Frankel.
So, for starters, you should designate your own strengths. Try to imagine a situation where you are interviewing, where you have to tell what you are doing best, and you begin to list completed projects, diplomas and skills. But you are not voicing anything that proves your worth as an employee. You do not mention anything about your talent. Do not say that you do not have talents. Try to make a list of those things that you like most in work. Then identify your strengths. Formulate for yourself a phrase that clearly shows what you can do and because of this you are capable of something concrete. Decide how these abilities distinguish you from other people, in what conditions these qualities help you and are valuable.
Secondly, the importance of own work should not be underestimated. Every person should understand the importance of their business, and your business is a business person. Agree that the seller, proud of his own goods and representing his unique, sells faster. Even the smallest service should be presented with pride, then it will become special. You hurt yourself if you diminish your merits. Learn to be proud of your achievements.
Thirdly, you should always submit your full name. Remember that a short name reduces the importance of a person. At the time of submission, give your full name, patronymic and last name. When answering e-mail, you should also include your full name. If colleagues use your abbreviated name when contacting you, you can gently correct them.
Fourth, we should not expect that when you accidentally find yourself in the spotlight. People who know how to draw attention to the greatest strengths of the work they do are more likely to increase, assign new tasks and provide social guarantees. If the organization plans to reduce staff, you should remind your management of all their talents. In most cases, the leadership notice failures, not your achievements. That is why you should always keep a few arguments in your favor. And the reasoning should be such that after the execution of a certain order, the company achieved success. If you want to move up the career ladder, you should talk about it.
You can regularly submit to the authorities a report on the success of the department, indicating specific figures and results. If you think that you do not have enough knowledge, then you should study and attend various trainings. Be always ready to take the next step.
Fifth, one should not abandon the perspective. When you are offered a task, thanks to which you will be able to open new connections or prospects, use this opportunity. In comfortable conditions, you can lose a lot more. That is why it is so important to use every opportunity, showing your unique abilities, and to meet new people. Remember that the more people you know, the more successful you will be on your career path.
If you are invited to important events, agree. If new knowledge is needed to carry out a project, but you understand that this will open up new opportunities, you should take the risk. And you can always learn a little. You can also offer your assistance at the time of preparing presentations for the higher manual. Learn to play ahead of the curve. Use every opportunity to show yourself in front of your leadership at its best.
